SEO, e-Marketing, Webdesign and the Ease-Of-Use

Search Engine Optimization • Online Marketing • Webdesign • Usability

Accomplish your goals with professional measurement and implementation of our Webservices

How quickly do visitors get along on your site? How quickly do they comprehend your central message? How easy can your site be handled? These are the central questions of a usability test, the review of user-friendliness. The faster and easier, the better – very true for the ease of use. Only user-friendly Websites appeal to a broad audience and entice always to be revisited, bookmarked etc.

In the last two years, most search engines have changed their ranking algorithm. Today, the search engine optimization works not only on the meta tags and title. There are about 60 different HTML and design elements of a Web page that influence search engine rankings, especially the text within the
<body>-tag … and the Link popularity.

Through our actions, we ensure sustainable improve of your search engine position.

Design and structure of a website are also important elements to achieve a high search engine ranking. Where and how a keyword is placed in the code, is just as important as the frequency with which it occurs.

Search engines use so-called spiders or bots, to read the entire source code of a website and evaluate means of a so-called ranking algorithm to index and store them in a database. Then the spider will follow the links found on the Home page and the whole thing happens again. Unfortunately, in this process it takes months up to years, depending on the frequency of return of the search engine specific bot (Google, Alexa..), until all subordinated pages will be indexed.

The “feed” for a Spider is the text-based page content. Graphics are not readable by “Mr. Spider”. Java applets are also not readable. This also applies to links and text content in Flash and image maps. In frames, the links are often not pursued.

In our Webservices we cover the technical field as well as the Content and the Offpage section.